37 comments on “The Friendly’s Wattamelon Roll Betrayal

  1. I, too, am deeply in love with Wattamelon Rolls. My birthday is at the end of October, and every year we had to hide a Wattamelon Roll at the back of the freezer so I could have my ice cream of choice on my birthday. When I moved to Columbus, OH from Toledo, I was shocked that there were no Friendlies around. There may have been a few trips from Toledo to Columbus involving freezers filled with dry ice. But I had an magic moment this summer when I randomly found Wattamelon Rolls while shopping at the grocery store. I don’t know if you have Giant Eagles in your neck of the woods, but ours carries the Wattamelon Rolls. So far we have only bought 3… but I’m sure I’ll be stashing one in the back of the freezer soon! Good luck!

  2. Hey. I live in Ohio but all of the Friendly’s here closed decades ago. However, I too experienced your same plight and experience last year. But if I can offer some hope, I did see some Friendly’s ice cream cakes in the freezer of a Walmart near me just a week ago. It is too early for watermelon, but I was surprised to see they had a few varieties available. So lets hope this year is another success.

    • Yeah, the Walmarts near me have carried the ice cream cakes for a while. The rolls come and go. Unfortunately, the one roll they decided to carry was the Pumpkin Roll which a) wasn’t very good and b) is apparently selling terribly.

      All the Walmarts near me still have lots of Pumpkin Rolls in their freezers – I might literally have been the only person to buy one. This can’t help our situation, since Walmart will think, “The last roll we got didn’t sell, let’s not sell any others.”

      I got my hopes up in the fall that seeing the Pumpkin Roll might mean they’d carry the Jubilee, which didn’t happen. So I don’t have high hopes for a Wattamelon revival.

    • Thanks for the info. It seems there are no locations even remotely close to me, unfortunately. I Googled their locations, and found some random address in Colorado Springs, and just went by. It wasn’t a location, so I’m not sure why that location information has shown up on numerous sites.

    • Thanks for the feedback and the info.

      Unfortunately, ALDI is refusing to cooperate with me, by building a location here. I emailed them, and they said there are no plans to even build one here, let alone rush the process so it would be finished by this summer and I could go there.

  3. I have found kindred spirits! I bought my wattamelon roll from Martin’s today. any in your area? happy hunting.

  4. Robbposh,
    Give me your email, phone number, and address and I will get you some rolls. We are in Jubilee now but we will be making Wattamelon roll soon. I will make sure you have your fix…

    Where do you shop as we are working with more and more retailers out west now.

    Bob S.
    Friendly’s
    Retail Sales

    • My name is Brian and I am in Fort Myers, Florida which is part of Southwest Florida . My son and I am always enjoyed wattamelon roll and I am originally from Massachusetts. Sweetbay grocery store is used to carry the watermelon roll but got bought over by Winn Dixie. I have been looking for it ever since but can’t believe that such an excellent product is not stocked in more stores around the country especially considering its uniqueness. Is there anyway you could see if there are any stores on missing or just a way to get them where I am? My son and I would greatly appreciate it. Sincerely, Brian. Another Friendly’s wattamelon roll lover.

  5. This was great to read. If you have no luck try recreating the wattamelon roll, which I have yet to try. I love Friendlys sherberts.
    Good Luck.

    • Erin,

      I actually looked into giving that a try this summer, but it got speed bumped by, well, laziness.

      But really, my biggest issue would be that while there are some good watermelon sherberts out there, they don’t taste quite like Friendly’s. So it would be a pale imitation. But if next year proves fruitless, I think I may try it.

  6. Any chance of finding a wattamelon roll in January? My friends birthday is coming up and she’s mentioned this truly is the best thing ever. I’m even in NY so here’s to hoping for a regional windfall!

    • Holly, Friendly’s only starts production of Wattamelon Rolls in January, and they probably won’t hit shelves until late April / May.

      Maybe a Friendly’s gift certificate? Other than that your only other hope is to find another psycho like me who might have some backup rolls in their ice cream bomb shelter.

      • I’ve had contact with a lot of company reps & employees, but this is definitely the most unique one yet. That is truly awesome.

        I read through the whole patent, and being the intellectual that I am, understood about 30% of it. But I got enough to get what was actually being described / presented, and how it would birth a Wattamelon Roll.

        So thanks a bunch to you, for creating something so interesting.

      • I just wrote the patent, describing & claiming what Jeffrey W. Tarantino invented.

  7. Pingback: Ice Cream Review : Watermelon Bomb Pop | Diet Coke-Babies

  8. I love this post. I’m a watermelon roll fanatic (5 in my freezer right now). Has anyone noticed the flavor has changed on about half of them? The watermelon part tastes strange almost like the difference between coke and diet come… That’s the best way I can describe it. It’s driving me crazy!! I noticed the ones that don’t taste so good are a lighter shade of red.

    • I don’t know if i’ve noticed that. But I have had the not-uncommon one that seems like it melted a good bit then re-froze – possibly it’s an offshoot of that occurrence?

  9. Well then….. I just ran to Aldi’s and yes got my 3 wattamelon rolls! Friendly’s is definitely missing the marketing boat. Since my birthday is in July, these awesome tasting melty in your mouth goodness has been a part of my bday celebrations. I moved from Long Island NY to one of the few cities in FL that have a Friendly’s… but alas… moved again and the closest one is 20 miles away… BUT… Aldi’s is about a mile away… Happy days are here again. I doubt nothing can top the wattamelon roll flavor combination, but I’m challenging Friendly’s to have a create a roll competition …. here are my entries…

    1. Coffee chocolate MUDSLIDE roll
    2. Pina colada roll (pineapple sherbet, coconut ice cream
    3. Key Lime Pie roll .. lime sherbet, lemon rind sherbet, graham cracker sprinkles
    4. Salted caramel roll
    5. Cinnamon roll
    6. Chocolate/ candy cane/mint roll

    • That key lime roll idea sounds amazing. Until then, I will have to settle for Edys / Dreyer’s Key Lime frozen yogurt (not as cool).

      Also, Aldi’s has become my official new nemesis. I keep getting suggested to check Aldi’s for a Wattamelon Roll, and Aldi’s won’t come within 500 miles of me.

  10. Hi! I moved to Colorado 5 years ago and have been craving watermelon roll ever since!! My brother recently moved back to Boston and sends pictures all the time of his kids and him eating it. I was wondering about asking King Soopers (Kroger) to start carrying it. When all of the Friendlys shut down in Ohio we got enough people together to submit requests that they started carrying watermelon rolls at one location. I’m in Denver and maybe we can find enough people to submit a request to a specific store. Safeway recently started carrying Friendly’s out here but only the ice cream tubs. No rolls or sundaes :(

    • I’ve contacted Albertson’s & Safeway about this. Them getting the ice cream is at least a nice start. But both companies said they don’t yet have any plans to bring in rolls.

      But if you need someone else to harass (sorry: “contact”) a location into stocking them, let me know.

  11. Omg I’m 8 months pregnant and all I want is that delicious Wattamelon Roll I dream about from my childhood. I live in California (originally from Connecticut) and Friendly’s is so far away. I’ve googled to see if I could get it shipped. Luckily I stumbled upon your blog which saved me hours of searching to get a “no”. Boo. I could try making one but I doubt it will be just as good. I might acutully trade our In and Out Burgers for a Friendly’s right now. Oh and their Reese’s Pieces ice cream cups!!!! It’s been years since I’ve had Friendly’s yet I can still taste it in my memories. Ugh!

    • You can get the Reese’s cups at Safeway and Albertson’s. I was praying for a Wattamelon roll, but they still haven’t shown up. Fingers crossed to at least find watermelon sherbet at some point. Sherbet coolers and cones with chocolate spinkekles were a big part of my summers too!

  12. Pingback: Friendly’s Wattamelon Sundae | Diet Coke-Babies

  13. I live in Orlando, FL and am searching for the Wattamelon Roll for my daughter’s birthday. The Friendly’s restaurants have closed here, as well. The Wattamelon Roll has been a tradition for many years, my daughter is turning 38. If anyone has any news of where I might be able to purchase it, please respond. Robb, I feel your pain!

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